3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
- Do they offer guarantees of any kind on their results?
- Do they proudly display testimonials from satisfied customers on their website?
- What is their profile on the web like, can you find them easily?
- Do they have detailed case studies explaining how they have helped other businesses?
- Do they have a long-standing track record in the industry and wide client-base?
- There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth £47 ($85) here: http://www.magnet4web.com/
Outsourcing Website Services - Can Your Business Benefit?
Would it surprise you to know that Compaq Computer? outsources?
How about Underwriters Laboratories?? Gateway Computers??
Yes, even the Chicagoland Area Chamber of Commerce?!
I have been involved with projects involving each one of these companies.
They all outsourced specific portions of their projects.
Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake.
Website Promotion: 10 Ingenious Ways To Defeat Your Competition
Business is war.To get to the top, you must fight not only to survive
but to rise above your competitors.
Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings.
How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly!
Everyone likes to read or get a referral about something they are considering buying. It helps overcome that fear of mistrust.
The ON World of OFFline marketing
Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already.
Hunting For Online Directories - The In depth Strategy
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.
Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner
If your website is not generating a lot of sales
fast enough, don't give up.Cheer up, because I will help you ignite your sales.
Ten Tips for Promoting Your Website
Well I started out with seven, Free and low cost promotional tips but somehow ended up with ten!Owning your own website you need to promote it within a budget. For many business people and marketers alike we seem to like the low cost or Free promotion avenues.
Generating Traffic to Your Web Site
When promoting any product or service every hit
to your website counts.So assuming your site converts a percentage of visitors
to sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write
good ad or sales copy and optimising websites.
Searches and Summaries
The Web is constantly growing and changing. The key issue for users of the Web is to know what is there that might help them, or inform them, or entertain them, and to find out in a timely fashion without spending all their time looking.
How To Turn Your Clients Into Raving Fans
So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants..
Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product
If you have a website promoting any product or service,
you can generate more sales by increasing its perceived
value.Here are a few smart ways to do that:1.
The Top Ten Ways To Promote Your Site And Increase Traffic
Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time.
Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers
If you want your customers to keep coming back
To buy from you, then keep in touch with
them.It is an important online website promotion
Secret that can keep you generating orders
continuously from your present customers and
the news ones they will refer to you.
Get Thousands Of Clicks To Your Website For Free
Do you want to advertise about your website?Wait and have a look here. Don't just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it's free.
Profitable Target Marketing: 6 Lessons from Major League Baseball
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back -- while also turning a profit -- can be a challenge.
Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits
Are you making money from your website?Will you like to increase your profits?If yes, then pay a close attention buddy.Have I got good internet promotion secret news for you?1.
Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds.
Accessibility: Is your website causing you to loose potential clients?
Accessibility: Is your website causing you to loose potential clients?With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.No two people see everything exactly the same way.